Opening Your Eyes to Your Vision
December 30, 2020

For many of us, the clock striking midnight wasn’t just the welcoming of a new year but page one, chapter one of a fresh start after a tumultuous 2020.

Here we are! Now what?

This isn’t just another exercise on goal setting but one on getting crystal clear about your vision for the new year.

Take a moment. Close your eyes. What do you see when I ask you where do you see your business in 12 months’ time?

This might sound impractical or thinking too far ahead but it’s actually a key component to your business planning and strategy! Visualising the journey of your business allows you to begin crafting a vision statement – the snapshot of your company 1, 10 or 20 years from now.

A vision statement doesn’t give you the journey, just the destination. Not a blueprint or a roadmap to your company’s future, a vision statement allows you to be flexible, agile and adapt to the changing landscape of the world to reach that end visualisation.

When crafting your vision statement, turn to your brand values. This is the true north of your business and guide everything you do within it. From customer experience to employee engagement, your brand values will often align with your long-term ideas for the business and provide you a gateway for crafting vision statement.  

Don’t be afraid to dream big. This is YOUR vision after all! A vision statement should be compelling, exciting, motivating and most importantly, crystal clear so everyone that joins you on your journey is committed to the dream destination. So, what makes a vision statement so special?

For starters, it helps attract the right people to help you achieve the vision. When a prospective employee understands and aligns with your business’s core values and vision, they’re able to readily commit and engage in being a part of the movement.

For those already within the business, it provides a sense of motivation and clarity that guides them throughout their day to day working life. Engaged and inspired employees foster an incredibly supportive and positive culture. It allows you to see the standout people in your team through their alignment to the vision and in some cases, those that aren’t the long-term fit you were hoping for.

This is a fantastic segway to how a vision statement supports business decisions. At all levels of your business, your vision statement stands proud alongside your brand values. These guiding principles are now reference points for all decisions made within the business and whether moving forward (or not) with something is helping you get to that destination.

For some businesses, a vision statement shifts changes within the business to better align with the end goal. For example, some may adopt new initiatives that move them closer to the vision, shift their focus to a clearer outcome or even double down on a particular element of the business that is working hard to service the vision. 

As a business owner, a vision statement keeps you wholeheartedly focused during difficult and unprecedented times. As a leader for your team, your vision statement should keep you inspired so you can then pass that energy and motivation onto the people around you that are helping to bring the vision into fruition. It supports you to identify the gaps in your business that could be holding you back from success and the resources you may need to adopt to strengthen your vision’s outcome.

Schedule your FREE 30 Minute Discovery Call Today!

So, what do you see?

I am here to provide clarity to your vision statement and help you take the risk out of decision making.

Whether you’re unsure how to make your vision happen or you need support crafting that statement for the very first time, our strategy sessions set you up to take on your first quarter with confidence and certainty.

Book your FREE Pre-Strategy Call to discover more and get started.

Kylie-Ann Kobelt

Kylie-Ann Kobelt

Personal Life Coach, Business Coach & Change Mentor


Hi, I’m Kylie-Ann, it is not the things that happen outside yourself that affect you the most. What goes on inside your head is the most powerful indicator of your success as a person. So, if your thinking becomes clearer and more empowered, so does your life.

Now is a Good Time for Change!

Discover the one thing that could shift every thing for you.

Book a 90 Minute Pathfinder Session today… and set your feet on the pathway to your goals and find the solution to your biggest problem/s.

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