The Santa hats and tinsel are everywhere as we embark on one of the craziest times of the year.
Whether you love or hate the festive season, this time of year is an important time to reflect and build on your relationships. It’s the time of year where we can reconnect and further establish relationships professionally or personally that you may have let drift or dilute.
So, what is one way you can reconnect this festive season?
Christmas Cards may seem old school, but that is exactly why they are so special now. Imagine how lovely it would be to receive something other than your dreaded bills in the mail! We can send out emails, but they haven’t got the same feel (literally) as receiving a piece of postal mail. Christmas cards can bring a smile to someone’s faces and are a nice change to the blanket emails we receive yearly.
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Here are five other reasons to send out Christmas Cards this festive season:
1) Great marketing tool.
If you haven’t nurtured your clients as much as you would have liked to or if clients have fallen off the radar, then this is a great time to reconnect with them. Send them a Christmas card and check in with how they are doing. It will bring a smile to your client’s face, while also being a cheeky way to remind them of your business. Who would you remember more, the business who sent you a generic email or someone who has taken the time to post a personalised card?
2) Send out cards to build rapport.
If you haven’t been in touch with someone for a while, then they probably aren’t going to expect to get a Christmas card from you. Now, this could go two ways- they could pass the card off as random (who is she again?) or they could consider getting in touch with you. Either way, it is putting your business at the forefront of a clients mind. And you never know, building rapport with them now could lead them to potentially being a client in the new year.
3) Puts the feel-good back into the equation.
Personally, if I receive a card or if someone reaches out to contact me that I haven’t heard from in a really long time, it brings the feel-good back into the equation. Feeling good in business relationships is important and a quality we are quick to underestimate. Sending a Christmas will leave clients feeling positive about your business and leave the feel-good thoughts in their mind when they look for someone who provides your service. It can bring your business to a whole new level of customer service.
4) Relationships can be healed.
People and relationships matter. We move states, cities and sometimes countries.
Family and life can change in an instant, and sometimes a Christmas card is a great way to rebuild a relationship… before it is too late. If you have had a fallout with a family member, this could be an excellent time to build those bridges and mend those holes of the relationships. Sometimes we just need a small stepping stone to start the process of healing.
5) Tis the season to be generous!
One of the reasons Christmas is such a successful marketing campaign is that it plays on the fact that we all love to receive…and to give! Giving makes us feel good. Think about how magical it is to see your children’s face on Christmas as they open up the presents we’ve chosen. Or when you secretly pick out a gift, you know your husband or wife will love. The generosity of Christmas is what makes the festive season so special. Giving back to your clients or family with a simple Christmas card can be one way to remind someone of how important they are in your life.
Christmas cards are so much more than a piece of paper.
They can change someone’s day for the better while putting you at the forefront of their mind. They can set up your business relationships for 2019 with a positive bang.
So, think about who will you be sending Christmas cards to this year?
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Personal Life Coach, Business Coach & Change Mentor
Hi, I’m Kylie-Ann, it is not the things that happen outside yourself that affect you the most. What goes on inside your head is the most powerful indicator of your success as a person. So, if your thinking becomes clearer and more empowered, so does your life.
Now is a Good Time for Change!
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